Many know Yo-Yo Ma as a superior cellist that has left orchestras raving for years. But in an article from the Chicago Tribune, John von Rhein explained him using his skills for something other than music. Yo-Yo Ma is performing to support the communities across Chicago. Money from the ticket sales will help rebuild in Chicago and areas surrounding it. It will also put money towards anti-violence and employment programs. By partaking in the concert, his role in the community increases and he gains recognition from writers such as Rhein. Rhein had diction with a positive connation to create a supporting tone. He included words such as “effort to support” and “special concert”, which makes the reader think positively on what Yo-Yo Ma is doing for the city. That shows that he is approving of Yo-Yo Ma and the cause and is ready to see it occur. The tone would be supportive due to the fact he is speaking highly of the concert. That lets the reader want to support it as well, leading in more ticket sales for the concert.
Rhein had a strong appeal to logos in the promotion article. He started off when he said that the concert will take place at 4pm on June 11th at St Sabina Church, 1210 W 78th Place. By giving the address and the time, he is making a logical approach to ensure that people know when and where to go for the concert. He also includes the makeup of the chamber which includes musicians of the Civic Orchestra of Chicago, and vocalists from the Chicago Children’s Choir. Letting the reader know the structure is an example of his logical appeal. This appeal leads to his purpose of promoting the concert. People are more likely to see the concert if they know when and where it is. They are also more likely to come to the concert if they see other names from other orchestras in Chicago. That builds the clout of the concert, which will complete the overall goal of raising the ticket revenue. Rhein is viewed as a good Samaritan for wanting to promote a good cause, for millions to see on the Tribune. http://www.chicagotribune.com/entertainment/music/ct-yo-yo-ma-to-perform-at-st-sabina-sunday-20170511-column.html
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As any American sports fan would know, Lebron James is one of the most dominant basketball players in the National Basketball Association (NBA). His hard work and dedication is the reason why many sports analysts and journalists write about him when he performs well. For example, Ian Harrison wrote about his 35-point game performance as him and the Cleveland Cavaliers swept the Toronto Raptors in a best-out-of-4 series.
Harrison establishes a congratulating tone with his formal diction. Harrison said that “Lebron is headed to a familiar place”. That brought up the fact that James has been to many Eastern Conference Finals, which further displays his excellence. Harrison did not just say the Cavaliers won 4 games in a row. He utilized colloquial language as he said, “the Raptors got swept”. In the world of sports, that word gives a superior connotation to the sweeping team. His formal diction also expressed an emotion of pride in the team. Harrison mentioned the positives in sweeping a team, which would be, “having plenty of time to rest before the Eastern Conference Finals”. He imposed bragging rights but in a subtle manner. Throughout the article, Harrison had a strong appeal to logos. He spoke of plenty statistics from the game as he mentioned the number of points scored by members on the Cavaliers and the opposing team. He also talked about the shooting percentage for the Cavaliers during the game. Towards the end, he analyzed the score board and the time sheet as he explained what happened in the last few minutes of the game. His main purpose was to inform the people about a game that occurred during the series and shine on the greatness of LeBron James. This is most likely to get the fans excited for the Eastern Conference Finals, which will raise ticket revenue. His purpose shows his zeal for the game and letting others know. It is also assumed that he has a value for applauding greatness, since he is writing about a champion such as LeBron James. http://www.chicagotribune.com/sports/basketball/ct-lebron-james-cavaliers-raptors-20170507-story.html People seem to be unexcited about the newly elected president of the United States. In a Chicago Tribune article, Dahleen Glanton expresses her views about Donald Trump answering a Civil War question. Her strong appeal to pathos contributed to the article through her diction which had a negative connotation Glanton uses words such as “condemn” and “pitted against”, when speaking of the two sides in the Civil War. Those words created a negative connotation in which is attempted to evoke an emotional response from the reader. That response may range from angriness, when thinking of what the sides were fighting for, or sadness, when remembering the number of people that died. Being an African-American woman, she seems to have a connection with the war. When thinking of the Civil War, horrific thoughts might go through her mind, making her angry. Glanton’s pathos is also represented through her diction when she says that it was “bloody conflict” and that the issue has been “unresolved”. That shows that she felt disappointed in what occurred during the war. Throughout the article, she maintained a disheartened tone. When speaking of Trump, she said that he has “further divided Americans during the short time that he has been in office”. Glanton also went on to say that current America resembles American during the diabolical times of the Civil War. She is condemning Trump with negative statements because she is disheartened by his presence as president and commander in chief. Her overall purpose was to criticize president Trump and what America is today. She said that Trump is like Andrew Jackson, who wanted to keep the Native Americans out of America. She also reported that there should be much to learn from the war. She is trying to educate American on what needs to be fixed. That shows her initiative as a citizen which is highly valued in America. Her opinion is worthy and like many African-Americans in America. http://www.chicagotribune.com/news/columnists/glanton/ct-trump-civil-war-glanton-20170501-column.html The movie world lost an incredibly special figure. Jonathan Demme, Oscar-winning director, died at age 73. Carmel Dagan reported that Demme died of cancer complications. Dagan’s strong appeal to pathos directly related to his purpose. He wanted to honor Demme for the film genius that he was. Dagan spoke of Academy Awards and his movie that tackled the AIDS crisis. By discussing past accomplishments, Dagan fills the reader’s heart with joy when remembering all he has done for the industry. It also honored the movie icon as it showed his highlights throughout his career. This shows that Dagan has a value for excellence and respect for those who have done great things in their lives. His appeal to pathos is also prominent in accomplishments because of the feeling of pride. One can infer that Dagan is proud of all Demme has accomplished and wants the reader to feel the same way. He wrote the article so the reader can admire the works of Demme and understand everything he did in his position as a director.
His formal diction indicates an explanatory tone. His use of the words such as “beneficiary” and “disservice”, makes the reader feel like Dagan is trying to explain something through the accomplishments. He used complex words such as “an erotically anarchical performance”. He also utilized words with a positive connotation when describing Demme or his work such as “flattering”, “vibrant” and “intriguing”. These positive and complementing words show that Dagan has a slight emotional attachment to Demme. Dagan also experiences a tonal shift during the end of the article. He transitioned from an explanatory tone into a depressing tone when he spoke about other deaths. Dagan spoke of the death of Demme’s nephew, Ted Demme and the family the loss. The diction used made it seem as if Dagan was just reporting the death. He never said there was a “tragic loss” or “misfortune. He simply said that the nephew “died in 2002”, making it seem like he had no emotional connection with the family. Regardless of his emotional connection, it was stellar of him to write about Jonathan Demme inn the manner that he did. http://www.chicagotribune.com/entertainment/movies/ct-jonathan-demme-dead-20170426-story.html According to Donald Liebenson, Portillo’s is a restaurant that seems to have it all. Liebenson maintained an encouraging tone with his casual and comedic diction throughout the article. Liebenson described the beef, hot dogs and chocolate cake as Portillo’s “Holy Trinity”. That was a joke which played on the actual Holy Trinity that contains the father, son and the holy spirit. The comedic output was an emphasis on how much those three food items mean to the restaurant. Also, the comedic diction occurs when Liebenson asked, “and did we mention the chocolate cake?” Since he asked it right after listing many items on the menu, it made it funnier to the reader. It elicited an encouraging tone because listing the items provided advertisement for the restaurant. When Liebenson said that life’s inevitabilities were death, taxes, and lunchtime crowds, he was attempting to encourage people to come spend their money at Portillo’s. Now one might ask, why would someone want to go to somewhere with a large crowd? On the other hand, people would love to go there to see exactly what the buzz is about.
His appeal to logos also promoted advertisement. Liebenson mentioned many prices such as the $3.25 signature sandwich. Calling it a signature sandwich makes it more desirable to the customer than just saying sandwich. He also explains the Portillo family line and the specific techniques that they use to bake the cakes. Liebenson wants the customer to be familiar with the people making the food because that will lead to more people buying the food. It also informs the buyer on where the food comes from, since that is a deciding factor in going out to eat. His appeal to logos also came from telling the average number of cakes that is made a day, which is approximately 130. Liebenson also went as far to tell the reader that the cooks wake up at 7am to start preparing the fresh food. This shows the reader the dedication of the bakery, which produces a positive connotation that will lead to better sales. Liebenson established his syntax using long complex sentences to get much information into a sentence. He used it to be descriptive about the food items on the menu. He was trying to make a reader love a menu item, so he told them all about it. His diction and logos also showed that he was excited about the food. Rather than just listing the prices, he spoke of them and what would be in them. Liebenson’s purpose was to educate the people about Portillo’s. He made sure to include everything from the prices to the hours that they open. His goal is to have many people come check out Portillo’s and purchase some food. In the eyes of some customers, he could be an annoying advertisement guy or maybe someone who has just opened a brand-new world of food. http://www.chicagotribune.com/suburbs/lake-county-news-sun/lifestyles/ct-lns-dining-north-portillos-st-1223-20161216-story.html Chance the Rapper is most commonly known for his musical talent and his love for the Lord. In the article written by Alfred W. Tatum, he tells how Chance is into something else: charity. Chance goes to speak to Chicago’s youth and he donated $1 million to Chicago Public Schools. In the article, the reader gets to see the story through the eyes of Tatum, who is telling it from his personal experience.
Tatum had a strong appeal to ethos because he started telling a story about his first year as a Chicago Public School teacher. That establishes his credibility because he knows the importance of the donation. His credibility is solid through the article and even when he stops telling the story. Tatum’s credibility helped establish his purpose because since he knows how important and crucial the donation is, he can educate others on what it truly means for the Chicago Public Schools. His ethos continues as he calls Chance the Rapper a Grammy Award winner. That establishes his credibility and contributes to his purpose of celebrating the good work of Chance the Rapper. He wants to give praise where praise is due, and he accomplishes it well. Through his formal diction, Tatum establishes a congratulating tone. He called Chance’s donation, “philanthropic”. His formal style creates a tone in which the reader would want to congratulate Chance and the public schools. He also congratulates Chance with words such as “empowering”. Tatum also compares himself to Chance, saying that the message they are trying to give are similar. That makes the reader proud of both Chance and his accomplishments .Tatum’s words show that he has an emotional attachment when he says, “a young black man has sent a message to the youth”. Being a black teacher, he can personally relate to Chance his desire to help the youth. In the article Steve Schmadeke described the lawsuit of Benny the Bull and Rosa Garcia. Benny is the team mascot for the Chicago Bulls and is being sued because Ms. Garcia claimed that he caused injury to her shoulder.
Schmadeke's purpose of the article was to describe the actions of Benny and inform the reader about what occurred in the lawsuit. Schmadeke achieves this purpose by describing the situation specifically. He first describes when the incident happened, in which he says it happened when Ms. Garcia was working in Game 3 of the series between the Cavaliers and the Bulls. He also wanted the discredit Barry Anderson, which is the man behind the Bull costume. Although he mentions Anderson's award for mascot of the year, Schmadeke reported several lawsuit cases where Anderson acted out of character. Schmadeke made sure to include the 2006 assault on a police officer and the injury he gave to a courtside fan in 2008. Listing those incidents bludgeoned the reputation of a hometown hero. It would be a smaller pill to swallow if Schmadeke was to discuss one lawsuit, but to go on to discuss three, shows that it is not only information he wants to give. One could argue that discussing other lawsuits would deem Schmadeke as writer of slander. Even though he did not share personal opinions, his morals are surely questioned. He then went on to get exact quotes from the people involved in the situation. He got quotes from Ms. Garcia and her attorney, Lucy Vasquez. Schmadeke had an incredible appeal to logos due to his use of dates and numerical facts. Schmadeke said the lawsuit was filed in 2010 and that she sued for $50,000. He also mentioned two other lawsuits in 2006 and 2008. Schmadeke did not just state that Ms. Garcia was hurt, he went on to tell the specific location in which her injury occurred. Ms. Garcia tore the rotator cuff in her left shoulder, which decreased the mobility in that area. Besides from his approach to specificity, the author uses formal diction which elicits an informational tone. When speaking of the charges. Schmadeke says Anderson received a misdemeanor battery charge and described the case as a "pending litigation". Those are two formal statements in the court of law that informs the reader on the status of Anderson and his legal conditions. Schmadeke also said Ms. Garcia filed for "workers compensation" and that Anderson is "legally responsible". Those statements have a negative connotation because he is trying to inform the audience on the unpleasant things that occurred. Although Schmadeke did not seem to have any emotional attachment, his attention to detail and specific examples displayed his determination in delivering information on the Tribune. http://www.chicagotribune.com/news/local/breaking/ct-benny-the-bull-sued-20170508-story.html |
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