According to Donald Liebenson, Portillo’s is a restaurant that seems to have it all. Liebenson maintained an encouraging tone with his casual and comedic diction throughout the article. Liebenson described the beef, hot dogs and chocolate cake as Portillo’s “Holy Trinity”. That was a joke which played on the actual Holy Trinity that contains the father, son and the holy spirit. The comedic output was an emphasis on how much those three food items mean to the restaurant. Also, the comedic diction occurs when Liebenson asked, “and did we mention the chocolate cake?” Since he asked it right after listing many items on the menu, it made it funnier to the reader. It elicited an encouraging tone because listing the items provided advertisement for the restaurant. When Liebenson said that life’s inevitabilities were death, taxes, and lunchtime crowds, he was attempting to encourage people to come spend their money at Portillo’s. Now one might ask, why would someone want to go to somewhere with a large crowd? On the other hand, people would love to go there to see exactly what the buzz is about.
His appeal to logos also promoted advertisement. Liebenson mentioned many prices such as the $3.25 signature sandwich. Calling it a signature sandwich makes it more desirable to the customer than just saying sandwich. He also explains the Portillo family line and the specific techniques that they use to bake the cakes. Liebenson wants the customer to be familiar with the people making the food because that will lead to more people buying the food. It also informs the buyer on where the food comes from, since that is a deciding factor in going out to eat. His appeal to logos also came from telling the average number of cakes that is made a day, which is approximately 130. Liebenson also went as far to tell the reader that the cooks wake up at 7am to start preparing the fresh food. This shows the reader the dedication of the bakery, which produces a positive connotation that will lead to better sales. Liebenson established his syntax using long complex sentences to get much information into a sentence. He used it to be descriptive about the food items on the menu. He was trying to make a reader love a menu item, so he told them all about it. His diction and logos also showed that he was excited about the food. Rather than just listing the prices, he spoke of them and what would be in them. Liebenson’s purpose was to educate the people about Portillo’s. He made sure to include everything from the prices to the hours that they open. His goal is to have many people come check out Portillo’s and purchase some food. In the eyes of some customers, he could be an annoying advertisement guy or maybe someone who has just opened a brand-new world of food. http://www.chicagotribune.com/suburbs/lake-county-news-sun/lifestyles/ct-lns-dining-north-portillos-st-1223-20161216-story.html
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