It is apparent that the speaker is enthusiastic about his topic. He goes into descriptive details and frequently uses exclamation points to show his zeal for what he's speaking about. Liebenson is consistent in delivering information. He mentions several prices repeatedly to promote the food to the best of his ability.
In this current era, advertisement is a huge market. People get on news articles and television to promote different products. Liebenson promoted the food at Portillio's restaurant because of the new opening. When a restaurant opens, plenty promotion is desirable to inform people about the food. The overall goal is to raise revenue and Liebenson was moving in that directionLiebenson was targeting people around the Chicago area because that's where Portillo's is located. Due to his detailed food vocabulary, it seems as if Liebenson is attempting to target food enthusiasts or those who know a great deal about food. His audience also includes the middle and upper class because of the expensive prices that he mentioned. That means that the lower class is less likely to buy the food from Portillio's. His purpose was to advertise the restaurant and educate the current customers as well. He emphasizes the fresh food that Portillo's produces and the time they wake up to make it. Liebenson not only wants readers to be invested in the restaurant, he wants to evoke a feeling of excitement from the readers. He wants them to come out and buy some of Portillio's food! Liebenson is focusing on all aspects of Portillio's restaurant. He mentions the starting hours and closing hours of the establishment and also the prices. Liebenson also speaks about the family of the resteraunt and how that has affected the upbringing of the eatery today. Liebenson has an supporting tone throughout the article. He seemed to be jubilant about the restaurant.opening and that feeling is most likely to radiate to the reader. Liebenson said life's inevitabilities were life, death, and Portillio's lunch crowds. That is promoting the lunch time at the restaurant. by saying it gets plenty of business.
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