Many know Yo-Yo Ma as a superior cellist that has left orchestras raving for years. But in an article from the Chicago Tribune, John von Rhein explained him using his skills for something other than music. Yo-Yo Ma is performing to support the communities across Chicago. Money from the ticket sales will help rebuild in Chicago and areas surrounding it. It will also put money towards anti-violence and employment programs. By partaking in the concert, his role in the community increases and he gains recognition from writers such as Rhein. Rhein had diction with a positive connation to create a supporting tone. He included words such as “effort to support” and “special concert”, which makes the reader think positively on what Yo-Yo Ma is doing for the city. That shows that he is approving of Yo-Yo Ma and the cause and is ready to see it occur. The tone would be supportive due to the fact he is speaking highly of the concert. That lets the reader want to support it as well, leading in more ticket sales for the concert.
Rhein had a strong appeal to logos in the promotion article. He started off when he said that the concert will take place at 4pm on June 11th at St Sabina Church, 1210 W 78th Place. By giving the address and the time, he is making a logical approach to ensure that people know when and where to go for the concert. He also includes the makeup of the chamber which includes musicians of the Civic Orchestra of Chicago, and vocalists from the Chicago Children’s Choir. Letting the reader know the structure is an example of his logical appeal. This appeal leads to his purpose of promoting the concert. People are more likely to see the concert if they know when and where it is. They are also more likely to come to the concert if they see other names from other orchestras in Chicago. That builds the clout of the concert, which will complete the overall goal of raising the ticket revenue. Rhein is viewed as a good Samaritan for wanting to promote a good cause, for millions to see on the Tribune. http://www.chicagotribune.com/entertainment/music/ct-yo-yo-ma-to-perform-at-st-sabina-sunday-20170511-column.html
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