As any American sports fan would know, Lebron James is one of the most dominant basketball players in the National Basketball Association (NBA). His hard work and dedication is the reason why many sports analysts and journalists write about him when he performs well. For example, Ian Harrison wrote about his 35-point game performance as him and the Cleveland Cavaliers swept the Toronto Raptors in a best-out-of-4 series.
Harrison establishes a congratulating tone with his formal diction. Harrison said that “Lebron is headed to a familiar place”. That brought up the fact that James has been to many Eastern Conference Finals, which further displays his excellence. Harrison did not just say the Cavaliers won 4 games in a row. He utilized colloquial language as he said, “the Raptors got swept”. In the world of sports, that word gives a superior connotation to the sweeping team. His formal diction also expressed an emotion of pride in the team. Harrison mentioned the positives in sweeping a team, which would be, “having plenty of time to rest before the Eastern Conference Finals”. He imposed bragging rights but in a subtle manner. Throughout the article, Harrison had a strong appeal to logos. He spoke of plenty statistics from the game as he mentioned the number of points scored by members on the Cavaliers and the opposing team. He also talked about the shooting percentage for the Cavaliers during the game. Towards the end, he analyzed the score board and the time sheet as he explained what happened in the last few minutes of the game. His main purpose was to inform the people about a game that occurred during the series and shine on the greatness of LeBron James. This is most likely to get the fans excited for the Eastern Conference Finals, which will raise ticket revenue. His purpose shows his zeal for the game and letting others know. It is also assumed that he has a value for applauding greatness, since he is writing about a champion such as LeBron James. http://www.chicagotribune.com/sports/basketball/ct-lebron-james-cavaliers-raptors-20170507-story.html
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